The exact playbook we use to write
UGC ads that stop the scroll.
Hook formulas, the timed script skeleton, actor consistency, and iPhone-realism direction, straight from real ad teardowns. The same creative system our storyboard-first tool runs for you, so you never touch a prompt. Yours free, no card, no gate.
- 15 copy-paste creative blocks
- 5 hook formulas
- iPhone-UGC realism direction
- The batch-test loop
Written by the team that built a storyboard-first UGC ad factory. The plays below are the ones that survived real spend.
- 71%
- decide in 3 seconds
- 31-41%
- higher hook rate, UGC vs studio
- 15-20
- retries a drift costs you
Take two of them right now. No email.
These are printed in full, exactly as they appear in the playbook. Copy them, run them today. The other thirteen are in the email.
The realism settings block (append to every prompt)
Paste this at the end of any generation prompt to force the iPhone-shot look.
STYLE: shot on iPhone front camera, vertical 9:16, natural available light (window or overhead, never studio softbox), slight handheld shake, authentic skin texture with visible pores and minor imperfections, no color grading, no cinematic lens flare, no shallow-focus bokeh backdrop, plain everyday setting (bedroom, kitchen, car, bathroom mirror), casual framing slightly off-center. Read as a real person filming themselves, not an ad.Hook 3: Specific personal stat
A real number beats a vague question every time. Specificity is what makes UGC read as real.
I was spending $[amount] a month on [category] that was not working. Then I tried this.What is inside the playbook
No fluff, no “AI strategy” ebook. Fifteen copy-paste creative blocks, grouped by the job they do. The same system our storyboard-first tool runs for you, no prompting required.
5 hook formulas that clear the 3-second cut
Fill-in-the-blank openers built to beat the 28% Meta and 33% TikTok hook-rate median. Not one line, a system for writing ten.
The 4-block script skeleton
Hook, problem, solution, CTA, timed to the second on a 9 to 15 second clock. Drop any hook in and it holds.
Actor consistency, locked
The reference-frame method that stops your actor drifting into a different person on every clip. Lock it once, carry it across the batch.
iPhone-UGC realism direction
The exact camera, lighting, and skin-texture calls that keep a render from reading as cinematic AI slop.
Second-by-second scripting
How to plan a clip beat-by-beat so each second shows the right thing instead of averaging the whole shot.
The test loop that finds winners
How to run one product across ten hooks and let spend pick the survivor, without shooting ten videos to find out.
Grab the playbook. Write better ads today.
One email with everything. Read it in ten minutes, use it this afternoon.