The HighQualityUGC blog
Tactical breakdowns on AI actors, ad creative, and paid social for DTC teams that answer to their own ROAS.
Most UGC ads lose. Here is the real UGC ad winning rate, how many variations you test to find one winner, and how to stack the odds in your favor.
The right UGC ad script length depends on placement and funnel stage. See the second-by-second data for TikTok, Reels, and Meta feed, plus a word-count formula that renders right.
